core purpose/branding/identity investigations

what do i want?

[big picture] what do i want?

how/what do i want to feel?

what do i want to do?

what do i want to learn?

what do i want to create?

what do i want to have?

what do i want to monetize?

what is the game that i'm playing?

12 favorite problems

core positioning/communication/content

what's most important for me to do right now?

what can i leverage?

what am i doing?

what do i know?

what can i monetize?

what bothers me?